Making A Great First Impression
Appearances Count
Our clients are continually telling us how their customers want to view a website, before they even consider doing business with them. Having a website is almost standard for doing business these days. A lot of times people don't even think you have a legitimate business without a website. So you may have an excellent store front, a superb sales team, and new, ground breaking products, but if Joe Smith in Wisconsin doesn't know about it, and further more, can't make a sound business judgement based upon your sub par (or lack of) website, the business relationship may be in jeopardy.
Your Website Is Your Salesman
When designing a website, try to think of it as a salesman. Would a salesman dress sharp, or wear flip-flops? How about the level of communication? Would they use complex terminology that only a select view may comprehend, or simple, down to earth language?
